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Gaming Behavior Change

Behavior change is hard, whether people are learning new skills or getting up to speed on new processes. What makes change even harder is moving an entire company at the same time. Nine in 10 companies experience major organizational changes, yet only one-third of them adapt quickly enough to meet their goals.

It’s vitally important for organizations to know how to provide the right information, at the right time, to the right people, in the right way, to get people to want to do what they have to do. And we think games are the answer. By infusing learning with game-based principles, organizations can invite their people to participate in behavior change.