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Tobacco Nation: Feeling the Burn of Higher Smoking Rates

Tobacco Nation - Feeling the Burn of Higher Smoking Rates_385x514

What's Covered

Employ workers in Tobacco Nation? Your cost of smoking is staggering. Certain areas of the country have significantly higher smoking rates and poorer health outcomes compared to the rest of the country. This 13-state region is called “Tobacco Nation.”

These Tobacco Nation states have consistently ranked in the top 25% of U.S. adult smoking since 2011. If you have employees working in this region, you have a high percentage of smokers and their addiction is costing you. As an employer, you can reduce tobacco use among your employees, but to do so requires new thinking with smoking cessation programs.

Download this report to learn:

  • Which states are hardest hit by smoking — and why those risks may keep climbing
  • The huge impact on employee health, and related costs, in Tobacco Nation versus other states
  • Why traditional approaches to tobacco cessation aren’t enough anymore
  • The components your quit-smoking program must have for results
4 ways to improve engagement in tobacco cessation


Developed by Truth Initiative® in collaboration with Mayo Clinic, the EX Program is a digital cessation program that helps tobacco users quit for good. Through live chat coaching and a thriving social community, the EX Program empowers smokers with compassion and accountability. Using multi-modal tools, the program tailors the quitting journey to individual needs, including e-cigarette users. Plus, the EX Program provides 24/7 support for as long as smokers and ex-smokers need to quit and stay quit. To date, 800,000+ tobacco users have registered for EX, developing the skills and confidence critical for a successful quit. Learn more: www.theexprogram.com.


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